Remember eating a bowl of Wheaties every morning before school? Seriously, it’s the “Breakfast of Champions,” and would get me through my hunger pains until the lunch bell rang. Now, Wheaties-owner General Mills has teamed up with Fulton brewery in Minneapolis to release a new beer, the HefeWheaties. My childhood in a beer, could it be true?
The HefeWheaties is a Hefeweizen, and according to General Mills, this style is “typically brewed with over 50 percent malted wheat, making it a natural fit for Wheaties.” Although Wheaties is not actually in the beer, there is wheat, and that’s the connection that allowed both brands to collaboration. The HefeWheaties will include malted wheat, malted barley and hops from Germany, the U.S. and Australia.
HefeWheaties will only be sold in Minnesota’s Twin Cities market for a limited time. Why? According to Ryan Petz, president and co-founder of Fulton brewery, both the brewery and General Mills are Minneapolis companies, and all raw ingredients for the beer and cereal ultimately start from the same city.
Beginning August 26, HefeWheaties will be available in the Twin Cities market in a 16oz. tallboy can. 4-packs will be sold at limited retailers in the area, and HefeWheaties will not be available for shipment or purchase outside of Minnesota. If you’re in the area, we suggest you pick up a few cans!
Post originally from Swig